Gaurav Mantri's Personal Blog.

Celebrating The Spirit Of Entrepreneurship: “Prarambh” – A 32 Hour Startup Challenge

Over this weekend (March 7th – 9th, 2014), Indian Institute of Management (IIM) Udaipur’s Entrepreneurship Cell “Saksham” organized a 32 hour startup challenge event. The event which was first of its kind in Udaipur was a huge success drawing in over 40 participants from all over the places. I had … [Read more...]

Cerebrata Story – Customer Service

In this blog post, I will share our experience regarding the most important aspect of running a company – customer service. To me, nothing is more important for a company than to providing the best possible customer service. This alone makes or breaks a company. As a side note, personally I don’t … [Read more...]

Cerebrata Story – Team Management

In this post about my journey with Cerebrata, I will talk about team management (erstwhile known as Human Resource Management or at times in India as Personnel Management). Our team management policies are built around one simple principle: Karma is a bitch! You mess with karma and in time karma … [Read more...]

Cerebrata Story – Azure Management Cmdlets

Continuing Cerebrata journey, in this blog post I will describe how we built our 3rd product – Azure Management Cmdlets. In short this product contains a number of PowerShell Cmdlets for managing Windows Azure. Why Did We Build It? Only reason I could think of regarding building this product was … [Read more...]

Cerebrata Story–Azure Diagnostics Manager

Continuing Cerebrata journey, in this blog post I will describe how we built our 2nd product – Azure Diagnostics Manager. History During the public beta phase of Cloud Storage Studio (CSS) before PDC 2009, a number of our users asked us the build the capability of visualizing their cloud … [Read more...]

Cerebrata Story – Marketing

In the previous post about Cloud Storage Studio, I walked you through our experience about building a product and making it commercially available. Now we were left with a gigantic task – How to market the product? In this post I will talk about what all things we did for marketing our products … [Read more...]

Cerebrata Story–Cloud Storage Studio

In the last post about our Cloud Storage Studio/e product, I mentioned how we stopped working on that product in favor of a desktop based product. In this blog post, I will write some details about building a product which turned out to be the flagship product for Cerebrata – Cloud Storage … [Read more...]

Cerebrata Story–Cloud Storage Studio/e

In the last post about Cerebrata, I spoke about our first product Omega.SDSClient and how in a period of 4 months that product completed it’s lifecyle. You can read that post here: http://gauravmantri.com/2012/06/05/cerebrata-story-omega-sdsclient/. In the post, I will continue from where we left … [Read more...]

Cerebrata Story-Omega.SDSClient

So we had a product (Omega.MSSQL) which can be used to manage SQL Server databases through a browser based interface. Around the time I came back to India, Microsoft announced Windows Azure and one of the component there was SQL Data Services (SDS, code named Sitka). It was presented as SQL Server … [Read more...]

Dear prospective employees, here’s what I ask of you and what you can expect in return

NYTimes written a nice open letter to Indians Graduates and Post Graduates which touches upon nice things. You can read that article here: http://india.blogs.nytimes.com/2012/05/23/an-open-letter-to-indias-graduating-classes/. Then there was an equally good rebuttal from an employee perspective, … [Read more...]