Gaurav Mantri's Personal Blog.

What Startups Can Learn From Aam Aadmi Party

For those who have been closely watching Indian Parliament elections concluded recently, you already know who Aam Aadmi Party (AAP) is. For those who don’t know, AAP is the youngest political party which came into existence in 2012 as a result of India Against Corruption movement. It is led by an … [Read more...]

Celebrating The Spirit Of Entrepreneurship: “Prarambh” – A 32 Hour Startup Challenge

Over this weekend (March 7th – 9th, 2014), Indian Institute of Management (IIM) Udaipur’s Entrepreneurship Cell “Saksham” organized a 32 hour startup challenge event. The event which was first of its kind in Udaipur was a huge success drawing in over 40 participants from all over the places. I had … [Read more...]

Cerebrata Story – Customer Service

In this blog post, I will share our experience regarding the most important aspect of running a company – customer service. To me, nothing is more important for a company than to providing the best possible customer service. This alone makes or breaks a company. As a side note, personally I don’t … [Read more...]

Cerebrata Story – Team Management

In this post about my journey with Cerebrata, I will talk about team management (erstwhile known as Human Resource Management or at times in India as Personnel Management). Our team management policies are built around one simple principle: Karma is a bitch! You mess with karma and in time karma … [Read more...]

Cerebrata Story – Azure Management Cmdlets

Continuing Cerebrata journey, in this blog post I will describe how we built our 3rd product – Azure Management Cmdlets. In short this product contains a number of PowerShell Cmdlets for managing Windows Azure. Why Did We Build It? Only reason I could think of regarding building this product was … [Read more...]

Cerebrata Story–Azure Diagnostics Manager

Continuing Cerebrata journey, in this blog post I will describe how we built our 2nd product – Azure Diagnostics Manager. History During the public beta phase of Cloud Storage Studio (CSS) before PDC 2009, a number of our users asked us the build the capability of visualizing their cloud … [Read more...]

Cerebrata Story – Marketing

In the previous post about Cloud Storage Studio, I walked you through our experience about building a product and making it commercially available. Now we were left with a gigantic task – How to market the product? In this post I will talk about what all things we did for marketing our products … [Read more...]

Cerebrata Story–Cloud Storage Studio

In the last post about our Cloud Storage Studio/e product, I mentioned how we stopped working on that product in favor of a desktop based product. In this blog post, I will write some details about building a product which turned out to be the flagship product for Cerebrata – Cloud Storage … [Read more...]

Cerebrata Story–Cloud Storage Studio/e

In the last post about Cerebrata, I spoke about our first product Omega.SDSClient and how in a period of 4 months that product completed it’s lifecyle. You can read that post here: http://gauravmantri.com/2012/06/05/cerebrata-story-omega-sdsclient/. In the post, I will continue from where we left … [Read more...]

Cerebrata Story-Omega.SDSClient

So we had a product (Omega.MSSQL) which can be used to manage SQL Server databases through a browser based interface. Around the time I came back to India, Microsoft announced Windows Azure and one of the component there was SQL Data Services (SDS, code named Sitka). It was presented as SQL Server … [Read more...]